AUDIENCE FEEDBACK TO QUESTIONNAIRES

Audience Feedback Questionnaire GRAPHS

NEW ALBUM RELEASE COMMERCIALS

Here is a short Youtube video advertising the release of Lady Antebellum's new album Need You Now. The advert emphasizes the success of songs on the album, such as 'the new hit single' etc and focuses on the new promotional track (for us this would be the dog days are over).

INSIDE COVER (RIGHT)

The right inside cover is a picture of a tree canopy, which I took on Holiday in Africa, I felt that it was important to make reference to the nature as that is a key aspect and theme of our video. It also represents the Folk/ rock genre associated with our video.

INSIDE COVER (LEFT)

The left inside of my album cover is just a picture taken from the actual music video, I felt that this will help consumers relate the artists album to the video and promote the song. The picture is in black and white again presenting the theme of contrast.

TRACK LIST ON MY CD COVER

The track list for my album cover is as follows:

1. Dog Days are Over
2. It's Just Me
3. Mistakes
4. Never Before
5. Lost
6. My Last Resort
7. Unforgiven
8. Wasted Breath
9. Gone
10. Light on Your Shoulders

I chose the track list because i felt that they were fitting with the indie genre, a few of the songs are taken from indie bands and single female artists and changed the names, for example I adapted Florence and the Machine's Heavy in your arms to Light on your shoulders and Kelly Clarkson's Never Again to Never Before.

The background is just a close up of part of the front cover, the hand is black and white and contrasts which shows a contrast of the themes in the video, and the rest of the album, the black nails adhere to the indie/ rock genre and the image itself also adheres to a rock theme, as our genre is more alternative indie/ rock I have tried to cover all these on my album cover.

DIGIPACK ANALYSIS

For the front cover of my CD I have chosen a picture of the artist lying down with a spotlight on her face, this presents a close up image of the artists face. This will make her age more obvious to the consumer, therefore consumers of a similar age and gender (18 year old girls) then they will be able to relate more to the artist and what she is singing about as they might be in a similar situation. A close up of the artis will also be helpful for buyers so they can link the artist with the video and helps with the promotion of the artist herself. The contrast between the black and white on as a theme throughout my CD cover is similar to the directing contrast of the negative and positive theme in the video, with dark unnatural and light natural lighting in urban and rural locations.

MY DIGIPACK

...AND ON TV

Whilst watching this weeks 'Tool Academy' i noticed they used the Dog Days are Over as the backing song for part of the show, this part was a challenging hike. I feel that this helps further prove the meaning of the song to be overcoming difficult situations and times in your life!

Also, only the instrumental aspect of the song was used, not the words or lyrics. This proves just how well known the song is and the strength of the meaning behind it as the meaning can still be understood without the lyrics!

DOG DAYS IN FILMS!

I just found out today after watching an advert on TV that our song, 'The Dog Days are Over' by Florence and the Machine is being used as part of the soundtrack for a new film coming out 'Eat, Pray, Love' the summary is as follows:

"A married woman realizes how unhappy her marriage really is, and that her life needs to go in a different direction. After a painful divorce, she takes off on a round-the-world journey to "find herself".

I really like the way that the song is being used for a film, firstly involving a relationship and a big change in somebody's life and how they move on form those 'Dog Days' similar to the way in which we interpret 'Dog days are over'!

DIGIPACK IDEA

An idea I had for the cover of my digipack was to use a still from the actual music video, this can incorporate the image that the video presents with the rest of the album. One of the scene I wanted to use would be of that in the woods aspect of the video as the costume presents the indie/ bohemian style of our band and singer as well as adhere to the natural setting of most Alternative folk music.
Here is just a rough version:

EDITING 4-2-11

During an editing session we discovered that some of our footage had been changed and transferred into our final edit, after sorting this out we discovered that our two locations might be seen as boring for the audience and that we should consider using a third location, maybe a studio. However, if we used this new location we want to be experimental with the lighting as our video is generally quite controversial in comparison to standard music videos, we are worried that a studio location will adhere to stereotypes of other genres and thereby change the feel of our music video.

SHOT IDEAS!

Here are just some of the shots which we have used and mentioned when discussing audience feedback and our editing!

-We feel these have helped us advance in our work from As to A2!

PLANNING - NEW LOCATION?

After editing some of our footage we were concerned that the audience might not understand the narrative of our video and were considering adding another location for a clear performance side of the video, e.g. a studio. Here is a small plan we came up with during a group discussion earlier today!