PLANNING

Our group creating a 'mind map' to display and help plan our ideas, we wanted to get our ideas on a page before we decided what to do and start our treatment. Once we have made the final choices we will start to storyboard them.

Our initial idea is to have a theme of Imagination Vs reality.

We would have an urban setting, quite derelict, lots of drinking, drugs a desperate feel to it. we felt if we over exaggerate the reality it would really contrast to the imagination element of the video. For this we would have a more, natural, rural location and setting, maybe in a woods or a park. We considered linking this idea with the theme of Alice in Wonderland including elements of this in the imagination part of the video. However we are not sure on this idea as it would be extravagant and difficult to film, so we are still mapping out ideas for our imagination element.

MEETING LOG - UPDATE 28/09/10

Meeting Log

OTHER SONG CHOICES

FALL OUT BOY - The take over, the breaks over

We considered this song choice as we felt it had a clear melody, with instruments that stand out individually, so they would be easier to sync etc. However we felt we wanted to steer away from a male singer, in case of re-filming it would be easier to have a female lead, so one of the group could step in in an emergency.

RED HOT CHILI PEPPERS - Can't Stop

Initially this was our first song choice, we wanted to create a narrative music video, with an audition them, however we felt that, again, the male lead would hinder our filming process and were concerned that the audition theme could potentially be dull and difficult to edit.

SONG CHOICE

After a group discussion we decided to base our music video on the song Stone Cold sober by Paloma Faith.

Faith suggests hidden reality and themes of surrealism in the song, the lyrics also suggest that there is more to her than initial appearances.

Below is a link to the BBC music Chart Blog:

(A review on Stone Cold Sober by Fraser McAlpine 10:43 UK time, Friday, 19 June 2009)

http://www.bbc.co.uk/blogs/chartblog/fraser_mcalpine/

GENRE THEORY

WHAT IS GENRE?
A genre is a critical tool that helps us to study text, and audience responses to texts, by dividing them into categories based on common elements.
Daniel Chandler (2001) - Genre comes from the French/ Latin word for 'Kind/ class', widely used in rhetoric, literary theory reffereing to a distincitve type of text.

SUB GENRES

-Genres divided into categories

-They are distinctive, allow audiences to identify preferred, more specific, texts within a larger genre.

Steve Neale (1995) - "Genres are not systems they are processes if systemization"

- They are dynamic and evolve over time.

Jason Mittell (2001) - (cultural categories surpass boundaries of media texts) Argues that industries use genre to sell products to their audiences.

Genre allows audiences to make choices about what products they want to consume, enables them to fulfil a particular pleasure.

AEROSMITH - PINK ANALYSIS

To help us with our idea of an audition - style music video we studied Aerosmith's music video for their song 'Pink', as it shows a number o different characters lip syncing in different costumes we thought we could integrate this style in to our own video. We can shoot different people auditioning for the band and editing the footage to show the change of person to represent the busy auditions.

In the video, Aerosmith have left gaps between people singing, filling them with hr characters, we thought we could do this with people auditioning for instruments as it would be difficult to editing together lip syncing, as it might not look realistic and be ineffective.

ANALYSIS OF A MUSIC VIDEO

ANALYSIS OF LILY ALLEN'S 'THE FEAR'

I have done a critical analysis of Lily Allen's video 'The Fear', this narrative video explores the effects of fame and publicity on the pop star whilst idolising a wealthy lifestyle.

MEETING LOG

Here is my original Meeting Log which I will use to help my time management by filling in dates and meeting places as well as recording the minutes and progress of the group and our project.

Meeting Log

MOOD BOARD

This is my mood board on the Rock Genre of music. It includes a collection of images I found on search engines and the internet, including famous rock starts and musicians, band names and logos as well as examples of this genre in the media, such as magazines, video games and festival advertising.

Mood Board

MUSIC VIDEO INITIAL IDEA

Our First Idea

After a group discussion we came up with the first idea for our music video, we will have a narrative video of auditions for a band, similar to that of 'Tell Me Baby' by The Red Hot Chili Peppers. the video will include a number of short shots of different people playing/ singing to different parts of the song and will then continue to a chosen band being formed and performing in a studio as professionals.

At the start of the video there will be shots of an auditions sign and people walking into the audition room, this will set the scene of our video and introduce the theme to the audience as well as adding filler to the start of the song where there are no vocals. As the melody starts it camera will change to somebody auditioning for guitar followed by an extreme close up of them actually playing the guitar.

After our discussion we discovered that the red hot chili peppers have a video with a similar idea, of auditions, so we decided to analyse their version and base our own on this. We also found that the band had a song we really liked, this being called 'Can't Stop', that we wanted to use in our own video. (See Video Below).

INITIAL BAND CHOICES

These are some of the bands i would initially like to base my music video on are:



The Killers - When We Were Young

Temper Trap - Sweet Disposition

Taylor Swift - Mine

Imogen Heap - Hide and Seek

Chase and Status - Let You Go

Red Hot Chili Peppers - Can't stop

RESEARCH - R&B GENRE

R&B GENRE RESEARCH

Research in the R&B Genre of music videos:
R&B - 'Rhythm and blues' is a popular genre in the music business, Beyonce, probably one of the most influential R&B artists of her time provides a good example of the type of music within this genre.

Her songs include elements of soul, pop and rap and vary in style from her earlier work, such as 'Baby boy, featuring Sean Paul' which integrates rap with pop and soul, this being a main characteristic of R&B music, the mixture of different styles within one genre.