A genre is a critical tool that helps us to study text, and audience responses to texts, by dividing them into categories based on common elements.
Daniel Chandler (2001) - Genre comes from the French/ Latin word for 'Kind/ class', widely used in rhetoric, literary theory reffereing to a distincitve type of text.
SUB GENRES
-Genres divided into categories
-They are distinctive, allow audiences to identify preferred, more specific, texts within a larger genre.
Steve Neale (1995) - "Genres are not systems they are processes if systemization"
- They are dynamic and evolve over time.
Jason Mittell (2001) - (cultural categories surpass boundaries of media texts) Argues that industries use genre to sell products to their audiences.
Genre allows audiences to make choices about what products they want to consume, enables them to fulfil a particular pleasure.
