NARRATIVE CONVENTIONS
When analysing narrative and decoding to find meaning our audience will study the narrative of our music video examining conventions of:
- Genre (Indie pop/rock)
- Character (Oppressed female striking back)
- Form
- Time
our audience will use knowledge of these conventions to help them interpret and understand our media product.
Theorists who try to reconstruct narrative:
- Tvzetan Todorov - suggests narrative is simply equilibrium (relationship), disequilibrium (abusive relationship), new equilibrium (better alone than in abusive relationship)
- Claude Levi-Strauss - constant creation of conflict/opposition propels narrative. Narrative can only end on a resolution of conflict. Opposition can be visual (light/darkness, movement/stillness, colourful/bland & urban/natural) or conceptual (love/hate, control/panic), and to do with soundtrack. Binary oppositions.
