ANALYSIS OF MY ALBUM ADVERT

Album Advert Analysis

ALBUM RELEASE ADVERT

Here is my magazine advert for the release of our album 'It's Just Me'. It has been advertised to be released for purchase on the 6th of May and is also available to download on iTunes, I included this as more albums and music are downloaded as opposed to being bought in shops in CD form.

CONVENTIONS OF A ALBUM RELEASE ADVERT

In class we discussed the conventions of an album advert:
-Genre specific (the advert should adhere to the genre of the artist and the music)
-Image of the album cover
-Image of the artist
-Reviews/ endorsements
-Ratings
-Album name
-Price
-Release date
-Debut album
-Unseen features
-Slogan
-Record label
-Tour Dates
-Outlets available (websites)
-limited edition
-Offers (free downloads etc)
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ALBUM ANNOTATIONS

A few examples of different album release adverts

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ALBUM ADVERTS

Selection of albums on sale in nme magazine

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ALBUM RELEASE ADVERT - KERRANG

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NEW ALBUM RELEASES

The new album release for, screamadelica, has been advertised on the cover of music magazine NME. The subtitle for the advert "It was Sexy, It was druggy and it was underground" talks about their recent performance of their concert.Therefore the advert is advertising two events and products, the release of the album played at the concert and the concert itself. The Advert is particularly audience and genre specific, "on of the druggiest albums ever" adhering to the trance genre and therefore appealing to a select group. Artists from a similar genre are also mentioned, therefore attracting new listeners who might have listened to other artists.

The colour scheme and layout for the magazine cover is similar to that of the album, showing NME's support behind it's release. The album cover itself depicts a childish drawing of a sun, this can present a carefree attitude within their music and also a basic and primary level, similar to the title Primal Scream. The name Screamadelica reflects the psychedelic genre, possibly a new style for the band which their album is pointing out to the target audience and listener.

The lead singer is holding the album, which has no sight of the name itself or the name of the band, this gives the album identity and promotes it to audiences and NME readership.

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NEW ALBUM RELEASE COMMERCIALS

Here is a short Youtube video advertising the release of Lady Antebellum's new album Need You Now. The advert emphasizes the success of songs on the album, such as 'the new hit single' etc and focuses on the new promotional track (for us this would be the dog days are over).

INSIDE COVER (RIGHT)

The right inside cover is a picture of a tree canopy, which I took on Holiday in Africa, I felt that it was important to make reference to the nature as that is a key aspect and theme of our video. It also represents the Folk/ rock genre associated with our video.

INSIDE COVER (LEFT)

The left inside of my album cover is just a picture taken from the actual music video, I felt that this will help consumers relate the artists album to the video and promote the song. The picture is in black and white again presenting the theme of contrast.

TRACK LIST ON MY CD COVER

The track list for my album cover is as follows:

1. Dog Days are Over
2. It's Just Me
3. Mistakes
4. Never Before
5. Lost
6. My Last Resort
7. Unforgiven
8. Wasted Breath
9. Gone
10. Light on Your Shoulders

I chose the track list because i felt that they were fitting with the indie genre, a few of the songs are taken from indie bands and single female artists and changed the names, for example I adapted Florence and the Machine's Heavy in your arms to Light on your shoulders and Kelly Clarkson's Never Again to Never Before.

The background is just a close up of part of the front cover, the hand is black and white and contrasts which shows a contrast of the themes in the video, and the rest of the album, the black nails adhere to the indie/ rock genre and the image itself also adheres to a rock theme, as our genre is more alternative indie/ rock I have tried to cover all these on my album cover.

MY DIGIPACK

DIGIPACK IDEA

An idea I had for the cover of my digipack was to use a still from the actual music video, this can incorporate the image that the video presents with the rest of the album. One of the scene I wanted to use would be of that in the woods aspect of the video as the costume presents the indie/ bohemian style of our band and singer as well as adhere to the natural setting of most Alternative folk music.
Here is just a rough version: