Mumford and Sons - Sigh No More
Choosing an artist from our genre proved challenging as Florence and the Machine are generally placed in the Alt. Folk Rock category, however, i have decided to analyse the Mumford and Sons album 'Sigh No More' i felt this was fitting to our band as, not only were they the same genre of music, but also this was their fist album, similar to ours. The band feature on the front of their album and the band name and title of the album is clear and can be easily read by the consumer, all of which adhere to the stereotypical layout of modern album cover, they feature the artist and a clear depiction of the name and band or singers name. However, the band are small and in the background, hidden behind a\ shop window, this could be to suggest that they are not fully famous yet and are not a well know band when they released their album. It can also suggest that also the band connotes to the typical presentation of the modern day singer,in some aspects, they still remain independent and unique (possibly representing their style of music) a smaller, 
simple font and title express there feelings on the importance of the music and not fame and publicity. Unlike some artists who will display a large photograph of their face with heavy make-up, there is no mention of the music and the product appears to be more of a photo shoot opportunity rather than an album. The use of colour also make the band stand out, the shop in which they are displayed within is white and stands out to the consumer as opposed to the darker houses next door. The back cover (right) has a picture of a window in the middle, this could represent, as the eyes are a 'window to the soul' the back 'window' is a a window to the album as you can see the songs and gather more information about the album itself. The same simple font has been kept for the back of the cover as well as the front, this can be a representation of genre and style, the band stick to a specific style of music throughout the album.
Choosing an artist from our genre proved challenging as Florence and the Machine are generally placed in the Alt. Folk Rock category, however, i have decided to analyse the Mumford and Sons album 'Sigh No More' i felt this was fitting to our band as, not only were they the same genre of music, but also this was their fist album, similar to ours. The band feature on the front of their album and the band name and title of the album is clear and can be easily read by the consumer, all of which adhere to the stereotypical layout of modern album cover, they feature the artist and a clear depiction of the name and band or singers name. However, the band are small and in the background, hidden behind a\ shop window, this could be to suggest that they are not fully famous yet and are not a well know band when they released their album. It can also suggest that also the band connotes to the typical presentation of the modern day singer,in some aspects, they still remain independent and unique (possibly representing their style of music) a smaller, 
simple font and title express there feelings on the importance of the music and not fame and publicity. Unlike some artists who will display a large photograph of their face with heavy make-up, there is no mention of the music and the product appears to be more of a photo shoot opportunity rather than an album. The use of colour also make the band stand out, the shop in which they are displayed within is white and stands out to the consumer as opposed to the darker houses next door. The back cover (right) has a picture of a window in the middle, this could represent, as the eyes are a 'window to the soul' the back 'window' is a a window to the album as you can see the songs and gather more information about the album itself. The same simple font has been kept for the back of the cover as well as the front, this can be a representation of genre and style, the band stick to a specific style of music throughout the album. 
