NEW ALBUM RELEASES

The new album release for, screamadelica, has been advertised on the cover of music magazine NME. The subtitle for the advert "It was Sexy, It was druggy and it was underground" talks about their recent performance of their concert.Therefore the advert is advertising two events and products, the release of the album played at the concert and the concert itself. The Advert is particularly audience and genre specific, "on of the druggiest albums ever" adhering to the trance genre and therefore appealing to a select group. Artists from a similar genre are also mentioned, therefore attracting new listeners who might have listened to other artists.

The colour scheme and layout for the magazine cover is similar to that of the album, showing NME's support behind it's release. The album cover itself depicts a childish drawing of a sun, this can present a carefree attitude within their music and also a basic and primary level, similar to the title Primal Scream. The name Screamadelica reflects the psychedelic genre, possibly a new style for the band which their album is pointing out to the target audience and listener.

The lead singer is holding the album, which has no sight of the name itself or the name of the band, this gives the album identity and promotes it to audiences and NME readership.

published with Blogger-droid v1.6.5

AUDIENCE FEEDBACK TO QUESTIONNAIRES

Audience Feedback Questionnaire GRAPHS

NEW ALBUM RELEASE COMMERCIALS

Here is a short Youtube video advertising the release of Lady Antebellum's new album Need You Now. The advert emphasizes the success of songs on the album, such as 'the new hit single' etc and focuses on the new promotional track (for us this would be the dog days are over).

INSIDE COVER (RIGHT)

The right inside cover is a picture of a tree canopy, which I took on Holiday in Africa, I felt that it was important to make reference to the nature as that is a key aspect and theme of our video. It also represents the Folk/ rock genre associated with our video.

INSIDE COVER (LEFT)

The left inside of my album cover is just a picture taken from the actual music video, I felt that this will help consumers relate the artists album to the video and promote the song. The picture is in black and white again presenting the theme of contrast.

TRACK LIST ON MY CD COVER

The track list for my album cover is as follows:

1. Dog Days are Over
2. It's Just Me
3. Mistakes
4. Never Before
5. Lost
6. My Last Resort
7. Unforgiven
8. Wasted Breath
9. Gone
10. Light on Your Shoulders

I chose the track list because i felt that they were fitting with the indie genre, a few of the songs are taken from indie bands and single female artists and changed the names, for example I adapted Florence and the Machine's Heavy in your arms to Light on your shoulders and Kelly Clarkson's Never Again to Never Before.

The background is just a close up of part of the front cover, the hand is black and white and contrasts which shows a contrast of the themes in the video, and the rest of the album, the black nails adhere to the indie/ rock genre and the image itself also adheres to a rock theme, as our genre is more alternative indie/ rock I have tried to cover all these on my album cover.

DIGIPACK ANALYSIS

For the front cover of my CD I have chosen a picture of the artist lying down with a spotlight on her face, this presents a close up image of the artists face. This will make her age more obvious to the consumer, therefore consumers of a similar age and gender (18 year old girls) then they will be able to relate more to the artist and what she is singing about as they might be in a similar situation. A close up of the artis will also be helpful for buyers so they can link the artist with the video and helps with the promotion of the artist herself. The contrast between the black and white on as a theme throughout my CD cover is similar to the directing contrast of the negative and positive theme in the video, with dark unnatural and light natural lighting in urban and rural locations.